Tag Heuer

TAG Heuer is an extraordinary company which has continually revolutionized watchmaking since its creation back in 1860 by the young man, Edouard Heuer, aged just 20 years old.

There have been major technical revolutions such as the oscillating pinion in 1887, aesthetic revolutions embodied in iconic models such as the TAG Heuer Carrera launched in 1963, and commercial revolutions that very quickly brought us legendary ambassadors such as Juan Manuel Fangio.

But what really sets TAG Heuer apart is the exceptional quality of its watches and chronographs, of which we as a company are immensely proud. Reliable and robust, these objects are a joy to own and wear, and they form part of our everyday lives. What more could a watch manufacturer ask for?

Our company has created a name for itself by producing irresistible timepieces that convey a sensation of power while remaining affordable. That’s what true luxury is all about and our approach enables us to attract younger generations and encourage them to fall in love with beautiful pieces and to wear a wonderful chronograph on their wrist. Attracting these consumers is a challenge that I am delighted to be taking up together with a team who is passionate about what they do and highly committed to their company. Our aim is to show that true luxury lasts forever and that that’s what differentiates TAG Heuer timepieces from other objects which inevitably become obsolete over the years.  All those working at TAG Heuer channel all of their energy into offering long-lasting quality and innovation. Indeed, our future depends entirely on it.

The world of TAG Heuer is closely connected to motor racing and marking infinitely small times, but its appeal extends much further: its masculine styling speaks to intrepid women; its collections that are waterproof to 500m perfectly meet the demands of yachting and surfing alike. Over the years, we’ve expanded our horizons and our company has made a mark in areas as varied as lifestyle, art – contemporary music in particular – and sport including basketball football and baseball, as well as so-called ‘extreme’ sports.

The values of boldness, daring, pioneering spirit, non-conformism, quality and reliability have served to shape our company’s identity since its creation and continue to give us direction today.